Unlocking the Goldmine Innovative Blockchain Monetization Strategies for the Digital Age
The digital landscape is in a constant state of flux, and at its heart, a revolution is brewing, powered by the transformative force of blockchain technology. Beyond its well-known applications in cryptocurrencies, blockchain presents a fertile ground for innovative monetization strategies that can redefine how businesses create, capture, and sustain value. We're no longer just talking about selling digital coins; we're discussing the profound potential to tokenize real-world and digital assets, build entirely new decentralized economies, and foster vibrant communities that are intrinsically tied to a project's success.
One of the most compelling avenues for blockchain monetization lies in the realm of asset tokenization. Imagine a world where illiquid assets – from fine art and real estate to intellectual property and even future revenue streams – can be fractionalized into digital tokens on a blockchain. This process not only democratizes investment by lowering entry barriers but also unlocks significant liquidity for asset holders. For businesses, this translates into new funding mechanisms. Instead of traditional loans or equity rounds, companies can issue security tokens representing ownership stakes or future profits, allowing a global pool of investors to participate. This can be particularly beneficial for startups and SMEs seeking capital without the complexities and constraints of conventional financial systems. Consider a real estate developer who tokenizes a luxury apartment building. Each token could represent a fraction of ownership, entitling the holder to a share of rental income and appreciation. This allows the developer to raise funds for new projects while providing investors with a tangible, albeit fractional, real estate investment. The underlying blockchain ensures transparency, immutability, and efficient transfer of ownership, drastically reducing administrative overhead and counterparty risk.
Beyond tangible assets, intellectual property (IP) offers a vast, largely untapped market for tokenization. Creators, artists, musicians, and inventors can tokenize their copyrights, patents, or royalties. This allows them to sell direct ownership stakes or grant usage licenses through smart contracts. For instance, a musician could tokenize a percentage of future streaming royalties for a new album, allowing fans to invest in their success and share in the rewards. This not only provides a new income stream for the artist but also fosters a deeper, more engaged relationship with their fanbase, transforming passive listeners into active stakeholders. Similarly, patent holders could tokenize their patents, enabling companies to license or acquire fractional ownership of the IP, accelerating innovation and commercialization. The smart contract functionalities ensure that royalty payments are automatically distributed to token holders whenever the IP is used or generates revenue, creating a seamless and transparent monetization process.
Non-Fungible Tokens (NFTs) have exploded into public consciousness, but their monetization potential extends far beyond digital art. NFTs are unique digital assets that represent ownership of a specific item, whether digital or physical. For businesses, this opens doors to creating and selling digital collectibles, in-game items, virtual real estate in metaverses, and even digital certificates of authenticity for luxury goods. The scarcity and verifiable ownership inherent in NFTs create inherent value. A fashion brand, for example, could sell limited-edition digital outfits as NFTs that can be worn by avatars in various virtual worlds. This not only provides a new revenue stream but also extends brand reach into the burgeoning metaverse. Gamification is another area where NFTs shine. Game developers can sell unique in-game assets, characters, or land plots as NFTs, allowing players to truly own and trade these items within and potentially across different gaming ecosystems. This creates a player-driven economy where valuable digital items can be earned, bought, and sold, adding a layer of engagement and long-term value to the game. Furthermore, NFTs can be used to verify the authenticity and ownership of physical luxury items, such as designer handbags or watches. When a customer purchases such an item, they receive an accompanying NFT that serves as an immutable digital certificate, proving its provenance and allowing for easier resale in the secondary market.
The rise of Decentralized Finance (DeFi) presents a paradigm shift in how financial services operate, and businesses can tap into this revolution for monetization. DeFi platforms leverage blockchain technology to offer financial services like lending, borrowing, and trading without intermediaries. Companies can build their own DeFi protocols or integrate with existing ones. For instance, a company could create a decentralized lending platform where users can stake their crypto assets as collateral to borrow stablecoins or other cryptocurrencies, earning interest on their deposited assets. The platform can monetize by charging a small transaction fee or a percentage of the interest earned. Another approach is to build decentralized exchanges (DEXs) where users can trade various digital assets. The DEX can earn revenue through trading fees. The key here is to create a protocol that is secure, user-friendly, and offers compelling value propositions to attract and retain users. Moreover, businesses can explore yield farming and liquidity provision opportunities within existing DeFi protocols, earning passive income on their digital assets. By providing liquidity to decentralized exchanges or lending pools, companies can earn a share of transaction fees and rewards. This requires a careful understanding of the risks involved, but the potential returns can be significant. The underlying smart contracts automate all transactions, ensuring transparency and efficiency, and eliminating the need for traditional financial institutions.
The concept of tokenizing loyalty programs offers a fresh perspective on customer engagement and retention. Instead of traditional points that are often devalued or expire, businesses can issue branded tokens on a blockchain. These tokens can be earned through purchases, engagement, or referrals, and their value can be designed to appreciate as the community grows and the utility of the token expands. Holders of these tokens could gain access to exclusive products, early releases, special discounts, or even voting rights on future product development. This fosters a sense of ownership and community among customers, turning them into invested participants in the brand's ecosystem. For example, a coffee shop chain could issue "CafeCoin" that can be redeemed for free coffee, exclusive merchandise, or access to private tasting events. The scarcity of these tokens, combined with their tangible utility, can create a powerful incentive for customers to remain loyal and actively engage with the brand. Furthermore, these tokens could potentially be traded on secondary markets, creating an additional layer of value for loyal customers and a potential monetization channel for the business through transaction fees on these secondary markets. This approach transforms a passive loyalty program into an active, value-generating ecosystem.
In essence, blockchain monetization is about transforming digital and physical assets, intellectual property, and customer relationships into programmable, transferable, and valuable digital tokens. It’s about building decentralized economies where value is distributed more equitably, and where communities have a vested interest in the success of the platforms and projects they engage with. The creativity and ingenuity applied to these concepts are what will truly unlock the potential of blockchain for businesses in the coming years.
Continuing our exploration into the dynamic world of blockchain monetization, we delve deeper into strategies that harness the decentralized nature of this technology to create sustainable revenue streams and foster robust digital economies. The initial steps into asset tokenization, NFTs, and DeFi have laid the groundwork, but the potential extends into areas of data monetization, decentralized services, and the creation of entirely new digital marketplaces.
One of the most significant, yet often overlooked, monetization opportunities lies in decentralized data monetization. In the current Web2 paradigm, user data is largely controlled and monetized by centralized platforms. Blockchain offers a way to give individuals control over their own data and allow them to directly monetize it. Imagine a personal data marketplace built on blockchain, where users can choose to share specific data points with businesses in exchange for cryptocurrency or tokens. This approach not only empowers individuals but also provides businesses with access to high-quality, permissioned data, which is far more valuable and ethically sourced than data acquired through traditional, often opaque, methods. For businesses, this could involve developing platforms that aggregate anonymized user data, offering it to researchers or advertisers in a privacy-preserving manner, and then distributing a significant portion of the revenue back to the users who contributed their data. Companies can also monetize their own internal data by tokenizing it and offering access or insights through a blockchain-based platform, thereby creating a new revenue stream from an existing asset. The smart contracts ensure that data access is granted only upon payment and that usage is tracked immutably, providing a transparent and auditable trail.
The concept of decentralized autonomous organizations (DAOs), while primarily governance structures, also presents unique monetization models. DAOs operate without central authority, with decisions made by token holders. Businesses can leverage DAOs to build and manage decentralized applications (dApps) or services. The DAO can then monetize these dApps by charging usage fees, which are then distributed to DAO members and token holders as rewards or dividends. This creates a self-sustaining ecosystem where users are incentivized to contribute to the growth and success of the DAO and its associated services. For example, a DAO could be formed to develop and maintain a decentralized content-creation platform. Users who contribute content, curate it, or provide development services would be rewarded with governance tokens. The platform could then monetize through advertising or subscription fees, with a portion of these revenues flowing back to the DAO members. This model fosters a strong sense of community ownership and incentivizes active participation, driving innovation and adoption organically.
Blockchain-based gaming and play-to-earn models represent a significant frontier for monetization, moving beyond traditional in-game purchases to create true digital economies. In these models, players can earn cryptocurrency or valuable NFTs by playing the game, completing quests, or trading in-game assets. Businesses can monetize through the initial sale of these in-game assets, transaction fees on the secondary marketplaces for these assets, and by developing the underlying game infrastructure. The key is to create engaging gameplay that incentivizes players to invest time and effort, with the blockchain layer providing true ownership and the potential for real-world value. Consider a virtual world where players can own land, build structures, and create experiences. These land plots and digital assets can be NFTs, sold for cryptocurrency. Players can then generate revenue by charging entry fees to their experiences or selling virtual goods. This creates a thriving player-driven economy that benefits both the creators of the game and its participants. The value in these models comes from the scarcity of digital assets, the verifiable ownership provided by NFTs, and the ability for players to earn tangible rewards for their time and skill.
Decentralized marketplaces and social networks offer a compelling alternative to the dominant centralized platforms, with inherent monetization advantages. By removing intermediaries and giving users more control, these platforms can attract a loyal user base. Monetization can occur through various mechanisms: transaction fees on sales, premium features for users or creators, or through the issuance of native tokens that grant access to services or rewards within the ecosystem. For example, a decentralized e-commerce platform could charge a small percentage fee on each transaction, far lower than traditional platforms. Creators on a decentralized social media network could earn cryptocurrency directly from their followers through tipping or by selling exclusive content as NFTs, with the platform taking a minimal cut. The transparency and fairness of these decentralized models can foster greater trust and engagement, leading to a more sustainable and equitable monetization strategy compared to the exploitative data practices of many Web2 platforms. The ability to directly reward creators and users can lead to a more vibrant and engaged community, which is a powerful asset for any platform.
Tokenizing future revenue streams and services represents a sophisticated monetization strategy. Businesses can issue tokens that represent a share of future earnings or access to a specific service over time. This allows companies to raise capital upfront by selling these future claims, while investors receive a direct stake in the company's future success. For example, a SaaS company could tokenize its future subscription revenue, allowing investors to purchase tokens that entitle them to a percentage of those future subscription payments. This provides the company with immediate capital for growth and development, while investors gain exposure to a recurring revenue model. Similarly, a consulting firm could tokenize future service hours, allowing clients to purchase these tokens in advance at a discount, securing their access to expertise while providing the firm with upfront funding. Smart contracts can automate the distribution of revenue or the provision of services based on token ownership, ensuring transparency and efficiency. This model democratizes access to investment opportunities in recurring revenue businesses and provides businesses with flexible and innovative funding solutions.
Finally, creating and managing blockchain infrastructure and development services is a direct monetization route. As more businesses seek to adopt blockchain technology, there is a growing demand for skilled developers, consultants, and infrastructure providers. Companies can offer services ranging from smart contract development and dApp creation to blockchain security audits and the deployment of private or consortium blockchains. The lucrative nature of these specialized services, coupled with the increasing adoption of blockchain across industries, makes this a sustainable and high-growth monetization strategy. Businesses can also develop and license their own blockchain platforms or middleware solutions, providing foundational technology for others to build upon. This not only generates revenue through licensing fees but also establishes the company as a key player in the blockchain ecosystem, fostering further opportunities for collaboration and innovation. The continuous evolution of blockchain technology ensures that there will always be a need for expertise and support, making this a robust monetization strategy for technically adept companies.
In conclusion, the monetization landscape powered by blockchain is vast and continually expanding. From giving individuals control over their data to building player-driven economies in games and fostering decentralized communities, the opportunities are limited only by imagination and technical execution. As the digital economy matures, these innovative strategies will undoubtedly play a pivotal role in shaping the future of business and value creation.
The allure of cryptocurrency is undeniable. Stories abound of early adopters who turned a few hundred dollars into fortunes, and the constant buzz around Bitcoin, Ethereum, and a myriad of other digital assets paints a picture of a revolutionary new financial frontier. But for many, this world remains shrouded in mystery, an intimidating landscape of complex jargon and volatile markets. The good news? This journey from zero to crypto income is more accessible than you might think. It’s not about having a technical background or a degree in economics; it’s about curiosity, a willingness to learn, and a strategic approach.
Imagine a world where your money isn't solely tethered to traditional banking systems, a world where you can participate in global financial innovation directly, and where the potential for growth is amplified by a technology that's still in its nascent stages. That’s the promise of cryptocurrency. But before we can talk about income, we need to build a solid foundation.
Understanding the Bedrock: What Exactly is Cryptocurrency?
At its core, cryptocurrency is digital or virtual currency secured by cryptography, making it nearly impossible to counterfeit or double-spend. Unlike traditional currencies issued by governments (fiat currencies), cryptocurrencies operate on a decentralized network called a blockchain. Think of a blockchain as a public, distributed ledger that records every transaction across many computers. This decentralization means no single entity, like a bank or government, has control over it. This is a fundamental shift, moving power from institutions to individuals.
The most famous cryptocurrency, Bitcoin, was created in 2009 by an anonymous person or group known as Satoshi Nakamoto. Its success paved the way for thousands of other cryptocurrencies, often called altcoins (alternative coins). Each altcoin has its own unique features, use cases, and underlying technology, but they all share the common thread of leveraging blockchain technology.
Why the Hype? The Potential of Crypto
The excitement surrounding crypto stems from several key factors:
Decentralization: As mentioned, this removes intermediaries, potentially leading to lower transaction fees and faster processing times, especially for international transfers. Transparency: All transactions on a public blockchain are recorded and visible to anyone, fostering trust and accountability. Scarcity: Many cryptocurrencies, like Bitcoin, have a capped supply, which, in theory, can drive up their value over time as demand increases. Innovation: The underlying blockchain technology is being explored for applications far beyond just currency, including supply chain management, voting systems, and digital identity. Investment Potential: The relatively young age of the crypto market means there’s significant room for growth, attracting investors seeking high returns.
Navigating the Digital Landscape: Your First Steps
So, how do you actually get started? The first hurdle is often simply acquiring some cryptocurrency.
Choosing a Cryptocurrency Exchange: These are online platforms where you can buy, sell, and trade cryptocurrencies. Popular examples include Coinbase, Binance, Kraken, and Gemini. When choosing an exchange, consider factors like security, fees, the range of available cryptocurrencies, ease of use, and customer support. It's wise to start with a reputable exchange that offers a user-friendly interface.
Setting Up an Account and Verification: Similar to opening a bank account, you'll need to provide personal information and undergo a verification process (Know Your Customer or KYC). This is a standard security measure to prevent fraud and money laundering.
Funding Your Account: You can typically fund your exchange account using traditional methods like bank transfers, debit cards, or credit cards. Be aware that some methods might incur higher fees than others.
Making Your First Purchase: Once your account is funded, you can place an order to buy your chosen cryptocurrency. It's often recommended for beginners to start with well-established cryptocurrencies like Bitcoin (BTC) or Ethereum (ETH) due to their larger market capitalization and historical stability (relative to smaller altcoins).
Securing Your Digital Assets: The Importance of Wallets
Once you own crypto, the question of where to keep it becomes paramount. This is where cryptocurrency wallets come in. A wallet doesn't actually store your crypto in the traditional sense; rather, it holds your private keys, which are the cryptographic codes that give you access to your funds on the blockchain.
Hot Wallets: These are wallets connected to the internet, such as those found on exchanges or as mobile/desktop apps. They are convenient for frequent trading but are considered less secure because they are vulnerable to online hacking. Cold Wallets: These are offline storage solutions, most commonly hardware wallets (physical devices like USB drives) or paper wallets (your private keys printed out). They offer the highest level of security as they are not exposed to the internet, making them ideal for storing larger amounts of cryptocurrency long-term.
For beginners, it's common to start with a hot wallet provided by the exchange. However, as your crypto holdings grow, strongly consider investing in a hardware wallet for enhanced security.
Beyond Buying and Holding: Exploring Income Streams
While simply buying and holding (often referred to as "HODLing") can be a profitable strategy, the world of crypto offers numerous avenues for generating income. This is where the "Zero to Crypto Income" journey truly blossoms.
Staking: Imagine earning interest on your cryptocurrency holdings. Staking is a process where you lock up a certain amount of cryptocurrency to support the operations of a blockchain network (especially those using a Proof-of-Stake consensus mechanism). In return for your contribution, you receive rewards, often in the form of more of the same cryptocurrency. It's akin to earning dividends on stocks. Lending: Similar to traditional finance, you can lend your crypto assets to others through decentralized finance (DeFi) platforms or centralized lending services. You earn interest on the borrowed assets, providing a passive income stream. Yield Farming: This is a more advanced DeFi strategy where users provide liquidity to decentralized exchanges and protocols in exchange for rewards, often in the form of governance tokens or a share of trading fees. It can offer high returns but also comes with higher risks, including impermanent loss. Mining: Historically, Bitcoin mining was the primary way to earn crypto. Miners use powerful computers to solve complex mathematical problems, validate transactions, and add new blocks to the blockchain. In return, they are rewarded with newly minted cryptocurrency. However, Bitcoin mining is now highly competitive and requires significant investment in specialized hardware and electricity. Some newer cryptocurrencies offer more accessible mining options. Play-to-Earn (P2E) Games: The gaming industry has embraced blockchain technology, leading to games where players can earn cryptocurrency or NFTs (Non-Fungible Tokens) by playing. These NFTs can often be sold for profit. Affiliate Marketing and Referrals: Many crypto exchanges and platforms offer referral programs. You can earn a commission by referring new users to their services. Content Creation: If you have a knack for writing, video production, or design, you can create content about cryptocurrency and blockchain technology, monetizing through ads, sponsorships, or direct payment in crypto.
The path from zero to crypto income is an exciting one, filled with opportunities for financial growth and participation in a technological revolution. By understanding the fundamentals, securing your assets, and strategically exploring different income-generating avenues, you can begin to build your own digital wealth. The next part will delve deeper into the strategies, risks, and crucial considerations for navigating this dynamic space successfully.
Having laid the groundwork in understanding what cryptocurrency is, how to acquire it, and where to store it, we now turn our attention to the heart of the "From Zero to Crypto Income" journey: generating actual income. This isn't about get-rich-quick schemes, but rather about employing smart strategies to build a sustainable stream of revenue in the digital asset space. It requires patience, continuous learning, and a healthy respect for the inherent risks involved.
Deep Dive into Income-Generating Strategies
Let's expand on the income streams introduced earlier, providing more context and practical insights:
1. Staking: Earning Passive Income by Supporting Networks
As mentioned, staking is a cornerstone of passive income in the crypto world, particularly for networks that utilize Proof-of-Stake (PoS) or its variations. When you stake your coins, you are essentially contributing to the security and operational efficiency of the blockchain.
How it Works: You lock your cryptocurrency for a defined period. During this time, your staked assets help validate transactions and create new blocks. The network then rewards you with more of the same cryptocurrency. Common Staking Coins: Ethereum (ETH) after its transition to PoS, Cardano (ADA), Solana (SOL), Polkadot (DOT), and many others. Where to Stake: Directly on the Blockchain: Some networks allow you to stake directly through their native wallets, often requiring a minimum amount. Through Exchanges: Major exchanges like Binance, Coinbase, and Kraken offer staking services, simplifying the process and often providing lower entry points. Staking Pools: You can join staking pools where multiple users combine their resources to increase their chances of earning rewards, sharing the rewards proportionally. Considerations: Staking rewards vary widely depending on the cryptocurrency, network conditions, and lock-up periods. There's also the risk of "slashing" if you delegate to a validator that acts maliciously, though this is less common with reputable providers. Understanding the lock-up period is crucial – you won't be able to sell your staked assets during that time.
2. Crypto Lending: Becoming a Digital Lender
Crypto lending allows you to earn interest on your dormant crypto assets by lending them to borrowers. This can be done through centralized or decentralized platforms.
Centralized Lending Platforms (CeFi): Companies like Nexo, BlockFi (though regulatory scrutiny has impacted some), and some exchanges offer interest-bearing accounts where you deposit your crypto and earn fixed or variable interest rates. These platforms often pool user funds and lend them out to institutional borrowers or individuals. Decentralized Finance (DeFi) Lending Protocols: Platforms like Aave, Compound, and MakerDAO operate on blockchains, allowing peer-to-peer lending without intermediaries. You deposit your crypto into a liquidity pool, and borrowers can take out loans against collateral. Earning Potential: Interest rates are typically variable and depend on supply and demand for specific cryptocurrencies. Rates can range from a few percent to much higher for less liquid assets or during periods of high demand for borrowing. Risks: Platform Risk (CeFi): If a centralized platform is hacked or becomes insolvent, your funds could be lost. Smart Contract Risk (DeFi): Vulnerabilities in smart contracts can be exploited by hackers, leading to loss of funds. Market Volatility: If the value of your lent crypto plummets, your overall return might be diminished.
3. Yield Farming and Liquidity Providing: Advanced DeFi Strategies
Yield farming is an umbrella term for various DeFi strategies aimed at maximizing returns, often involving providing liquidity to decentralized exchanges (DEXs) or lending protocols.
Liquidity Pools: DEXs like Uniswap, SushiSwap, and PancakeSwap rely on liquidity pools. Users deposit pairs of cryptocurrencies (e.g., ETH/USDT) into these pools. Traders use these pools for swaps, and liquidity providers earn a portion of the trading fees. Farming Rewards: In addition to trading fees, many DeFi protocols offer their own governance tokens as incentives to liquidity providers. This is where the "farming" aspect comes in – you're farming for these additional tokens. Impermanent Loss: This is the most significant risk in liquidity providing. It occurs when the price ratio of the two assets in the pool changes compared to when you deposited them. If one asset significantly outperforms the other, you might have been better off simply holding the assets separately. Complexity: Yield farming can be complex, involving multiple steps, understanding different protocols, and managing a portfolio of assets. It’s generally recommended for more experienced users.
4. Mining: The Backbone of Some Blockchains
While Bitcoin mining is energy-intensive and requires specialized hardware (ASICs), mining is still a viable income stream for newer cryptocurrencies that use different algorithms or less competitive networks.
Proof-of-Work (PoW): This is the mechanism used by Bitcoin and many older cryptocurrencies. Miners use computational power to solve cryptographic puzzles and validate transactions. Mining Pools: Solo mining is extremely difficult for major PoW coins. Joining a mining pool allows you to combine your hash power with others, increasing your chances of solving a block and sharing the rewards. Hardware and Electricity: The primary costs are high-powered mining rigs and electricity. Profitability depends heavily on the price of the cryptocurrency being mined and the cost of electricity. Alternatives: Some cryptocurrencies offer "cloud mining," where you rent hashing power from a data center, but this carries significant risks of scams.
5. Non-Fungible Tokens (NFTs) and the Creator Economy
NFTs have exploded in popularity, representing unique digital assets on the blockchain. While often associated with digital art, they can represent anything from music and videos to in-game items and even real-world assets.
Creating and Selling NFTs: Artists, musicians, writers, and creators can "mint" their work as NFTs and sell them on marketplaces like OpenSea, Rarible, or Foundation. Flipping NFTs: Similar to traditional art or collectibles, some individuals buy NFTs with the expectation of selling them later at a higher price. This is highly speculative. Royalties: Many NFT platforms allow creators to embed royalties into their NFTs, meaning they receive a percentage of every subsequent sale of that NFT. This provides a passive income stream for creators over time.
6. Play-to-Earn (P2E) Gaming
This emerging sector combines gaming with crypto, allowing players to earn digital assets through gameplay.
In-Game Assets: Players can earn cryptocurrencies or NFTs by completing quests, winning battles, or achieving in-game milestones. Monetization: These earned assets can be used within the game, traded with other players, or sold on NFT marketplaces for real-world value. Examples: Axie Infinity, Gods Unchained, and Splinterlands are popular P2E games. Considerations: The P2E space is still evolving, and game economies can be volatile. Many P2E games require an initial investment to start playing effectively.
Crucial Considerations for Your Crypto Income Journey
Risk Management is Paramount: The crypto market is notoriously volatile. Never invest more than you can afford to lose. Diversify your holdings and your income strategies. Security First: Protect your private keys and use strong, unique passwords. Enable two-factor authentication (2FA) on all your accounts. Be wary of phishing attempts and unsolicited offers. Do Your Own Research (DYOR): This is the golden rule. Don't rely on hype or social media influencers. Understand the technology, the team, the tokenomics, and the use case of any project you invest in or engage with. Stay Informed: The crypto space evolves rapidly. Keep up with news, technological advancements, and regulatory changes. Start Small and Scale: Begin with a manageable amount of capital and a few income strategies that you understand well. As you gain experience and confidence, you can gradually scale your investments and explore more complex avenues. Tax Implications: Be aware of the tax laws in your jurisdiction regarding cryptocurrency gains and income. Many countries consider crypto as property, and transactions can trigger taxable events.
The journey from zero to crypto income is an ongoing process of learning, adapting, and strategic engagement. By approaching it with a blend of ambition and caution, you can unlock the potential of this transformative technology and build a more prosperous financial future. The key is to start, stay curious, and keep building your knowledge base, one block at a time.
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