Beyond the Hype Unlocking Real Value in the Web3 E

Elie Wiesel
6 min read
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Beyond the Hype Unlocking Real Value in the Web3 E
Blockchain Forging Your Financial Future, One Bloc
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The digital realm is undergoing a profound metamorphosis. We stand at the precipice of Web3, a paradigm shift promising a more decentralized, user-centric, and ultimately, a more equitable internet. While the initial waves of hype surrounding cryptocurrencies, NFTs, and the metaverse have understandably captured public imagination, a more grounded conversation is emerging. This is about profiting from Web3, not just speculating on its potential, but about building tangible, sustainable value in this new frontier.

The allure of Web3 lies in its fundamental departure from the Web2 model. Where Web2 is characterized by centralized platforms that control user data and extract immense value, Web3 envisions a future where individuals have greater ownership and control. This shift is powered by blockchain technology, with its inherent transparency, immutability, and decentralization. It's a technological foundation that allows for new forms of interaction, ownership, and economic activity.

For businesses and individuals alike, understanding this foundational shift is key to identifying profit opportunities. It's not simply about jumping on the latest trend; it's about understanding the underlying principles and how they can be leveraged to create and capture value. The early days of any technological revolution are often marked by a period of experimentation and often, a significant amount of froth. Web3 is no exception. Many early ventures focused on speculative gains, leading to volatile markets and a perception that profit is solely tied to price appreciation. However, as the ecosystem matures, the focus is shifting towards utility, real-world applications, and sustainable business models.

One of the most significant avenues for profiting from Web3 lies in the realm of decentralized finance, or DeFi. DeFi abstracts traditional financial services – lending, borrowing, trading, insurance – onto public blockchains, typically Ethereum. This disintermediation removes the need for traditional financial institutions, offering greater accessibility, transparency, and often, higher yields. For developers and entrepreneurs, building DeFi protocols offers a direct path to creating value. This could involve creating innovative lending platforms, automated market makers (AMMs) that facilitate seamless token swaps, or decentralized exchanges (DEXs) that empower users to trade assets peer-to-peer. The profit here comes from transaction fees, protocol governance token appreciation, and offering unique financial instruments that cater to the evolving needs of the decentralized economy.

The key to success in DeFi is not just about replicating existing financial products but about innovating. This means identifying inefficiencies in traditional finance and offering superior, blockchain-native solutions. It also involves understanding tokenomics – the design and economics of tokens within a decentralized ecosystem. Well-designed tokenomics can incentivize participation, reward contributors, and align the interests of all stakeholders, creating a virtuous cycle of growth and value creation. For investors, navigating DeFi requires a deep understanding of risk, smart contract security, and the underlying economics of various protocols. The potential rewards are significant, but so are the risks associated with nascent technology and evolving regulatory landscapes.

Beyond DeFi, Non-Fungible Tokens (NFTs) have captured the public imagination, moving from digital art collectibles to representing ownership of a vast array of digital and even physical assets. While the initial NFT boom was heavily driven by speculation and hype, the underlying technology offers a powerful mechanism for proving ownership and authenticity in the digital world. This has profound implications for profiting from Web3.

For creators, NFTs provide a direct channel to monetize their work, bypassing traditional gatekeepers and enabling them to capture a larger share of the value they generate. This can range from digital artists selling unique pieces to musicians releasing limited edition tracks, or even gamers selling in-game assets. The profit here is derived from primary sales and, crucially, from secondary sales, where creators can earn royalties on every subsequent resale of their NFT. This creates a continuous revenue stream that was largely impossible in the pre-NFT era.

For businesses, NFTs offer opportunities to build community, enhance customer loyalty, and create new revenue streams. Imagine a brand issuing NFTs that grant holders exclusive access to events, early product releases, or even voting rights in product development. This fosters a deeper connection with customers and transforms them from passive consumers into active participants and stakeholders. The metaverse, a persistent, interconnected set of virtual worlds, is a natural extension of this trend. Companies can profit by building virtual stores, hosting digital events, creating unique virtual experiences, or selling digital real estate and assets within these immersive environments. The ability to own and trade virtual goods and land within the metaverse opens up entirely new economies, where value can be created through design, utility, and scarcity.

However, profiting from NFTs and the metaverse requires a strategic approach. It's not enough to simply mint a JPEG and expect it to sell. Success hinges on building genuine utility, fostering strong communities, and offering experiences that resonate with users. This means understanding your target audience, designing compelling narratives, and ensuring that the digital assets or experiences you offer provide tangible value, whether it's through exclusive access, social status, or interactive engagement. The metaverse, in particular, is still in its nascent stages, and identifying the most promising virtual worlds and developing innovative applications within them will be key to long-term success. The digital real estate boom within early metaverses, for instance, offered significant profit potential for those who recognized the value of prime virtual locations, similar to how physical real estate appreciation has historically provided wealth-building opportunities.

Furthermore, the infrastructure and tooling that support the Web3 ecosystem represent a significant profit center. As more individuals and businesses engage with Web3, there's a growing demand for user-friendly interfaces, secure wallets, efficient blockchain explorers, and robust development frameworks. Companies building these essential services are profiting by providing the foundational layers upon which the decentralized web is being constructed. This includes companies developing layer-2 scaling solutions to improve transaction speeds and reduce costs on blockchains like Ethereum, or those creating cross-chain interoperability protocols that allow different blockchains to communicate with each other. The potential for innovation in this space is immense, as the complexity and nascent nature of Web3 create numerous technical challenges that require sophisticated solutions.

The concept of "tokenization" is another powerful engine for profiting from Web3. Tokenization refers to the process of representing real-world assets or rights as digital tokens on a blockchain. This can include everything from real estate and fine art to intellectual property and even fractional ownership of companies. By tokenizing assets, they become more liquid, divisible, and accessible to a wider range of investors. Businesses can profit by creating platforms that facilitate the tokenization of assets, charging fees for the service, or by investing in tokenized assets themselves and benefiting from their appreciation. This democratizes access to previously illiquid markets, opening up new investment opportunities and creating new ways for assets to be utilized and traded.

The underlying principle driving many of these profit opportunities is the shift towards community-owned and governed platforms. In Web3, users are often rewarded with tokens for their participation, contributions, and engagement. These tokens can grant voting rights, allowing holders to influence the future development of the protocol or platform. This creates a powerful incentive for users to become invested in the success of the ecosystem, fostering a sense of ownership and driving network effects. Businesses that can effectively leverage community governance and tokenomics to build loyal and engaged user bases will be well-positioned to profit. This involves designing incentive structures that reward valuable contributions, ensuring transparent governance processes, and ultimately, building a product or service that users genuinely want to support and help grow. The future of profiting from Web3 is intrinsically linked to the principles of decentralization and community empowerment.

Continuing our exploration into profiting from Web3, it becomes clear that sustainable value creation extends beyond the initial excitement of cryptocurrencies and NFTs. The true potential lies in understanding and integrating the core tenets of decentralization, user ownership, and transparent economics into robust business models. This requires a strategic mindset that looks beyond short-term gains and focuses on building long-term utility and community.

One of the most impactful ways businesses can profit is by embracing the concept of "tokenomics" not just as a mechanism for fundraising, but as a fundamental aspect of their operational design. Well-designed tokenomics incentivize specific user behaviors that contribute to the growth and success of the platform. This could involve rewarding users with tokens for providing liquidity to a decentralized exchange, for creating valuable content on a decentralized social media platform, or for participating in the governance of a decentralized autonomous organization (DAO). The profit for the platform owner then arises from a combination of factors: the appreciation of their own token holdings, transaction fees generated by platform activity, and the increased network effect and user engagement that these incentives foster.

Consider a decentralized content platform. Instead of relying solely on advertising revenue, this platform could issue its own token. Creators who produce high-quality content could be rewarded with tokens, and users who engage with and promote that content could also earn tokens. These tokens could then be used to access premium content, tip creators directly, or vote on platform features. The platform owner profits by holding a significant portion of the initial token supply, which appreciates as the platform gains traction and utility, and by taking a small percentage of all transactions conducted on the platform. The key here is aligning incentives: the more value users and creators generate, the more valuable the token becomes, and the more successful the platform is. This creates a self-sustaining ecosystem where growth is driven by collective participation and shared ownership.

The metaverse, often discussed in terms of its entertainment potential, also presents significant business opportunities for profit. Beyond selling virtual real estate or digital fashion items, companies can profit by building utility-focused experiences within these virtual worlds. This could involve creating virtual training grounds for employees, hosting immersive customer support centers, or developing interactive product showcases that allow users to experience a product in a way that’s not possible in the physical world. For instance, an automotive company could create a virtual dealership where users can customize cars, take them for virtual test drives, and even place orders, all within the metaverse. The profit here comes from the sale of virtual goods and services, increased brand engagement, and potentially, direct sales conversions originating from these virtual experiences.

Furthermore, the development of specialized tools and infrastructure for Web3 represents a burgeoning profit sector. As the ecosystem expands, there's a growing need for sophisticated solutions that address challenges related to scalability, security, interoperability, and user experience. Companies developing layer-2 scaling solutions, for example, are creating technologies that enable blockchains to process significantly more transactions at lower costs, making Web3 applications more practical and accessible. The profit for these companies comes from licensing their technology, offering their scaling solutions as a service, or by integrating their solutions into other Web3 projects. Similarly, companies building secure and user-friendly decentralized identity solutions are enabling greater trust and accountability in the digital realm, and they stand to profit by providing these essential building blocks for a more mature Web3.

The burgeoning field of decentralized autonomous organizations (DAOs) also offers unique profit-making potential. DAOs are organizations that are governed by code and community consensus, rather than a central authority. While the primary focus of many DAOs is on achieving specific goals, such as managing a decentralized protocol or investing in new Web3 projects, the infrastructure and services that support DAO operations are becoming increasingly valuable. Companies can profit by offering tools for DAO creation and management, providing legal and compliance services for decentralized entities, or by developing smart contracts that automate DAO governance processes. The emergence of "DAO tooling" as a distinct industry segment is a testament to the growing demand for specialized services that facilitate the operation of these novel organizational structures.

Another area ripe for innovation and profit is the intersection of Web3 and the creator economy. While NFTs have opened new doors for creators, the next wave of profit will likely come from enabling creators to build and manage their own decentralized economies. This could involve platforms that allow creators to issue their own branded tokens, which their fans can acquire by engaging with their content, purchasing merchandise, or providing support. These creator tokens could grant holders access to exclusive content, private communities, or even a say in future creative decisions. The profit for the platform provider is derived from facilitating these transactions and providing the underlying infrastructure, while the creator benefits from deeper fan engagement and new revenue streams.

The concept of "play-to-earn" (P2E) gaming, while facing its own set of challenges and evolving dynamics, demonstrated the potential for economic participation within virtual worlds. The profit here isn't solely for the players, but also for the game developers who can monetize in-game assets, create premium experiences, and take a cut of player-to-player transactions. As P2E matures, the focus is likely to shift towards more sustainable models that emphasize genuine gameplay and community engagement, rather than pure economic extraction. Successful P2E games will be those that offer compelling entertainment value, with economic opportunities as a secondary, but meaningful, benefit.

Finally, the ongoing development and adoption of decentralized storage solutions and decentralized networking protocols present significant long-term profit potential. As data ownership and privacy become increasingly important, solutions that offer secure, censorship-resistant, and user-controlled data storage will be in high demand. Companies building these decentralized infrastructure services can profit by offering storage capacity, bandwidth, or by developing the protocols that enable these networks to function efficiently. This foundational layer of Web3 is critical for the growth of all other applications and services, making it a vital area for investment and innovation.

In conclusion, profiting from Web3 is not about a single, magical solution. It's about understanding the fundamental shifts in technology and economics, and then applying that understanding to build businesses and create value in novel ways. It requires a commitment to innovation, a focus on community, and a willingness to navigate a rapidly evolving landscape. The opportunities are vast, from building DeFi protocols and creating engaging metaverse experiences to developing essential infrastructure and empowering creators. The key is to move beyond the speculative frenzy and focus on delivering genuine utility and sustainable economic models that harness the transformative power of decentralization. The businesses and individuals that can successfully do this will not only profit but will also play a crucial role in shaping the future of the internet.

The digital revolution has ushered in an era of unprecedented change, and at its forefront stands blockchain technology, a force poised to redefine industries and reshape the global economy. Beyond the initial hype surrounding cryptocurrencies, blockchain offers a foundational layer for trust, transparency, and efficiency that is permeating every sector imaginable. From revolutionizing supply chains to transforming financial services, the potential applications are vast and ever-expanding. However, navigating this complex and rapidly evolving landscape can feel like charting an unknown sea. For many, the question isn't if blockchain will impact their lives or businesses, but how and when. And for those with an entrepreneurial spirit or an investment mindset, the burning question becomes: how can one harness this transformative power to generate tangible profit?

Enter the "Blockchain Profit Framework." This isn't a magic bullet or a get-rich-quick scheme. Instead, it's a comprehensive, strategic approach designed to demystify the path to profitability within the blockchain ecosystem. It’s about understanding the underlying principles, identifying viable opportunities, and building sustainable value. Think of it as your roadmap, your toolkit, and your strategic compass, all rolled into one.

At its core, the Blockchain Profit Framework acknowledges that profitability in this space is multi-faceted. It's not just about speculating on the next skyrocketing altcoin, though that can be a part of a broader strategy. It's about understanding the fundamental value propositions that blockchain enables and finding ways to capitalize on them. This framework encourages a shift in perspective, moving from a purely transactional mindset to one that focuses on building and participating in a decentralized future.

The first pillar of this framework is Opportunity Identification and Validation. This is where we move beyond the noise and begin to see the signal. Blockchain technology has birthed entirely new business models and enhanced existing ones in profound ways. Consider decentralized finance (DeFi), which offers alternatives to traditional banking services like lending, borrowing, and trading, often with greater accessibility and lower fees. Or think about Non-Fungible Tokens (NFTs), which are not just about digital art but about proving ownership and authenticity for a myriad of assets, from real estate deeds to virtual land in the metaverse.

To identify these opportunities, one must first cultivate a deep understanding of blockchain's core functionalities: immutability, transparency, decentralization, and smart contracts. Ask yourself: where are the inefficiencies, the lack of trust, or the intermediaries that blockchain can disrupt or eliminate? Is there a process that could be streamlined with a transparent, auditable ledger? Can ownership of digital or physical assets be more securely and verifiably managed?

Validation is the crucial next step. Not every blockchain application will succeed, and not every cryptocurrency project has long-term viability. A thorough validation process involves rigorous due diligence. This means scrutinizing the project's whitepaper – the foundational document outlining its technology, goals, and tokenomics. Look for clear problem statements, well-defined solutions, and realistic roadmaps. Assess the development team's experience, reputation, and commitment. Analyze the tokenomics – how the token is designed to be used, distributed, and how its value is intended to be sustained. Is there a genuine utility for the token within the ecosystem, or is it purely speculative?

Furthermore, understanding the competitive landscape is vital. Who else is working in this space? What is their approach? How does this project differentiate itself? Market demand and potential adoption rates are also key considerations. A technically brilliant solution is of little value if there's no market for it. This stage often involves diving into community forums, engaging with project developers, and staying abreast of industry news and trends. It’s about discerning the truly innovative from the merely imitative.

The second pillar is Strategic Implementation and Value Creation. Once an opportunity has been identified and validated, the focus shifts to how to actively participate and create value. This can manifest in several ways. For investors, it might involve strategic allocation of capital into promising projects, understanding different investment vehicles like direct token purchases, staking, or participating in initial coin offerings (ICOs) or initial exchange offerings (IEOs) with caution and thorough research. The framework encourages a diversified approach, avoiding over-reliance on any single asset or strategy.

For entrepreneurs and businesses, strategic implementation means leveraging blockchain to enhance their core operations or to build entirely new ventures. This could involve developing decentralized applications (dApps) that offer novel services, integrating blockchain for supply chain traceability to build consumer trust, or creating tokenized loyalty programs. The key here is to align the blockchain solution with a clear business objective, ensuring it solves a real problem and offers a superior alternative to existing methods.

Value creation isn't always about direct financial profit in the immediate term. It can also be about building reputation, fostering a strong community, or contributing to the development of the ecosystem. For instance, open-source blockchain projects often thrive on community contributions, and developers who actively participate and contribute can gain significant recognition and build valuable professional networks. Likewise, projects that focus on education and onboarding new users are creating immense value by expanding the overall adoption of blockchain technology, which in turn can benefit all participants.

A critical aspect of this pillar is understanding and navigating the regulatory environment. The blockchain space is still maturing, and regulations are evolving. Staying informed about compliance requirements, potential tax implications, and legal frameworks in relevant jurisdictions is not just prudent; it's essential for long-term sustainability. This might involve seeking legal and financial advice to ensure all activities are conducted within the bounds of the law.

Finally, the Blockchain Profit Framework emphasizes Risk Mitigation and Sustainable Growth. Blockchain technology, while revolutionary, is not without its risks. Volatility in cryptocurrency markets, the potential for smart contract vulnerabilities, regulatory uncertainty, and the inherent complexities of the technology itself are all factors that need careful consideration.

Risk mitigation involves building a robust defense against these potential pitfalls. For investors, this means setting clear risk tolerance levels, employing strategies like dollar-cost averaging, and never investing more than one can afford to lose. Diversification across different types of blockchain assets and projects – not just cryptocurrencies, but also utility tokens, governance tokens, and even equity in blockchain-related companies – can help to spread risk.

For builders and businesses, risk mitigation involves rigorous security audits of smart contracts, implementing best practices in data management, and fostering a culture of continuous learning and adaptation. Security should be paramount, as a single exploit can have devastating consequences. Building redundancies and contingency plans is also wise.

Sustainable growth is the ultimate goal. It’s about building something that not only generates profit but also contributes positively to the ecosystem and society. This means focusing on genuine utility, fostering strong and engaged communities, and prioritizing ethical practices. A project that achieves rapid, unsustainable growth through hype alone is unlikely to endure. True profitability comes from creating lasting value that resonates with users and stakeholders, ensuring the project’s relevance and profitability not just today, but well into the future. The Blockchain Profit Framework, therefore, is an ongoing journey of learning, adaptation, and strategic execution, guiding you toward a future where blockchain’s transformative power translates into enduring success.

Continuing our exploration of the "Blockchain Profit Framework," we delve deeper into the nuances of strategic positioning, ecosystem building, and the art of long-term value creation in the decentralized realm. Having established the foundational pillars of opportunity identification and strategic implementation, we now focus on refining these efforts to ensure not just immediate gains, but enduring profitability and resilience in a market that is as exhilarating as it is unpredictable.

The third pillar of the Blockchain Profit Framework is Ecosystem Engagement and Network Effects. Blockchain technology is inherently about connection and collaboration. Unlike traditional, closed systems, blockchain thrives on open networks and the collective participation of its users. Understanding and actively engaging within these ecosystems is paramount for unlocking deeper levels of profitability. This pillar moves beyond individual transactions or project-specific gains to focus on how to leverage the power of the network itself.

Network effects occur when the value of a product or service increases as more people use it. Think of social media platforms; the more friends you have on them, the more valuable they become to you. In the blockchain space, these effects are amplified. A decentralized exchange (DEX) becomes more liquid and offers better trading prices as more traders use it. A blockchain protocol gains more utility and security as more developers build applications on top of it, and more users adopt those applications.

Engaging with an ecosystem can take many forms. For investors, it might mean participating in decentralized governance by holding and using governance tokens to vote on proposals that shape the future direction of a protocol. This not only gives you a say in the project's development but can also be a source of passive income through staking rewards. For developers, it involves contributing to open-source projects, building dApps that integrate with existing protocols, or even creating new infrastructure that enhances the overall ecosystem.

For businesses, ecosystem engagement can mean forming strategic partnerships with other blockchain projects, integrating their services, or leveraging the unique capabilities of a particular blockchain to enhance their offerings. For example, a logistics company might partner with a supply chain blockchain to provide greater transparency to its clients, thereby increasing the value of its services.

A crucial aspect of ecosystem engagement is fostering and nurturing community. A vibrant, active community is the lifeblood of any successful blockchain project. This involves not just communicating project updates but actively listening to user feedback, addressing concerns, and creating channels for meaningful interaction. Think of Discord servers, Telegram groups, and forums where users can connect, share ideas, and provide support. Building a strong community cultivates loyalty, drives adoption, and can even lead to organic marketing as enthusiastic users spread the word.

The framework also highlights the importance of understanding interoperability. As the blockchain landscape matures, the ability for different blockchains to communicate and interact with each other becomes increasingly valuable. Projects that focus on cross-chain solutions or that are built on interoperable platforms are often well-positioned for future growth. Engaging with these interoperability solutions can open up new markets and user bases, further amplifying network effects.

The fourth pillar is Adaptability and Continuous Learning. The blockchain space is characterized by rapid innovation and constant evolution. What is cutting-edge today can be commonplace tomorrow. To maintain profitability and relevance, a commitment to adaptability and continuous learning is not optional; it's fundamental. The Blockchain Profit Framework is not a static blueprint but a dynamic methodology that must evolve alongside the technology.

This means staying perpetually curious and informed. Dedicate time to reading industry news, following thought leaders, attending webinars and conferences (virtual or in-person), and experimenting with new technologies and platforms. The pace of development means that new protocols, consensus mechanisms, and application types are emerging all the time. Being an early adopter and understanding emerging trends can provide a significant competitive advantage.

Adaptability also means being willing to pivot when necessary. Market conditions change, new competitors emerge, and technological advancements can render existing solutions obsolete. The ability to recognize these shifts and adjust strategies accordingly is a hallmark of successful long-term players in the blockchain space. This might involve reallocating investment capital, refining a product roadmap, or even shifting a business model. Rigidity in this dynamic environment is a recipe for stagnation.

For individuals, continuous learning might involve acquiring new technical skills, such as smart contract development or data analysis for blockchain, or deepening one's understanding of economic principles as they apply to tokenomics. For businesses, it means fostering an internal culture that embraces change and encourages experimentation. This could involve allocating resources for research and development, providing training for employees, and creating agile teams that can respond quickly to new opportunities or challenges.

The framework also emphasizes the importance of learning from failures, both your own and those of others. The blockchain space has seen its share of projects that have faltered or failed. Analyzing the reasons behind these failures – whether they were due to technical flaws, poor market fit, economic mismanagement, or regulatory issues – can provide invaluable lessons that help to avoid similar pitfalls. This proactive approach to learning from setbacks is a critical component of resilient growth.

The fifth pillar, Sustainable Value and Long-Term Vision, brings us back to the core purpose of the framework: achieving lasting profitability. This pillar is about looking beyond short-term price fluctuations and focusing on building projects and making investments that offer genuine, sustainable value. It’s about understanding that true wealth creation in blockchain, as in any field, is often a marathon, not a sprint.

Sustainable value creation is rooted in solving real problems and meeting genuine needs. Does your project offer a service that people truly want or need? Is it more efficient, more secure, or more accessible than existing alternatives? Projects that focus on utility and user experience are more likely to attract and retain a loyal user base, leading to consistent demand and long-term revenue streams. This might involve creating intuitive interfaces for complex dApps, developing robust infrastructure that supports a growing network, or providing essential services within a blockchain ecosystem.

A long-term vision requires patience and a commitment to continuous improvement. It means resisting the temptation to chase fleeting trends or to prioritize quick profits over solid fundamentals. It involves setting clear, achievable goals and consistently working towards them, even when market sentiment is unfavorable. This patient approach allows for the compounding of value over time, both in terms of financial returns and in building a strong, reputable presence within the blockchain community.

Ethical considerations also play a significant role in sustainable value. Projects that are transparent, fair, and responsible are more likely to build trust and attract long-term support. This includes responsible token distribution, clear communication with stakeholders, and a commitment to security and user protection. In a space that is still grappling with its public image, prioritizing ethical conduct is not just good practice; it’s a strategic imperative for enduring success.

Furthermore, a long-term vision involves anticipating the future trajectory of blockchain technology. Where is the industry heading? What are the next major disruptions likely to be? By aligning your strategies with these broader trends, you can position yourself to capitalize on future growth. This might involve investing in early-stage technologies that have the potential to become foundational, or building businesses that are designed to scale with the increasing adoption of blockchain.

In essence, the Blockchain Profit Framework is an invitation to engage with this transformative technology in a thoughtful, strategic, and forward-looking manner. It encourages a deep understanding of the technology's capabilities, a keen eye for identifying genuine opportunities, a commitment to strategic execution, and a proactive approach to risk management. By embracing ecosystem engagement, continuous learning, and a vision for sustainable value, you can navigate the exciting, and often volatile, world of blockchain with confidence, positioning yourself not just for profit, but for meaningful participation in shaping the future. It’s about building, contributing, and thriving in the decentralized age.

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