Unlocking the Digital Vault Your Gateway to Web3 C
The digital revolution is no longer a distant hum; it’s a roaring symphony, and at its crescendo lies Web3. This isn't just an upgrade to the internet as we know it; it's a fundamental reimagining of ownership, control, and value. Web3, powered by blockchain technology, is ushering in an era where individuals can directly participate in and profit from the digital economy, moving away from the centralized platforms that have dominated the internet’s past. For those looking to tap into this evolving landscape, a universe of "Web3 Cash Opportunities" awaits, promising everything from novel income streams to significant investment potential.
At its core, Web3 is about decentralization. Imagine a financial system where you don't need a bank to lend, borrow, or trade. Imagine owning a piece of the digital art you admire, not just a license to view it. Imagine playing a game and actually earning real, tangible value for your time and skill. This is the promise of Web3, and it’s already manifesting in tangible ways. The most prominent and accessible entry point for many into Web3 cash opportunities is through cryptocurrencies. Bitcoin, Ethereum, and a vast array of altcoins are the foundational assets of this new digital economy. Beyond simple speculation, holding and trading these digital currencies can be a direct avenue for profit. However, the true innovation lies in how these assets can be utilized within the Web3 ecosystem.
Decentralized Finance (DeFi) is arguably the most significant pillar of Web3 cash opportunities. DeFi applications, built on blockchain networks like Ethereum, replicate and often improve upon traditional financial services without relying on intermediaries. Think of it as an open-source, permissionless financial system. One of the most compelling DeFi opportunities is yield farming and liquidity providing. Users can deposit their crypto assets into decentralized exchanges (DEXs) or lending protocols, providing liquidity for trading pairs or lending out their assets. In return, they earn rewards in the form of transaction fees and newly minted governance tokens. While often associated with high yields, it's crucial to understand the associated risks, including impermanent loss and smart contract vulnerabilities.
Another powerful DeFi avenue is staking. Many blockchain networks employ a Proof-of-Stake (PoS) consensus mechanism, where validators lock up (stake) their native tokens to secure the network and process transactions. In return, stakers receive rewards, essentially earning passive income for supporting the network. This can range from staking directly on a blockchain to participating in staking pools or through centralized exchanges that offer staking services. The rewards can be substantial, but they often come with lock-up periods and the volatility of the underlying asset’s price.
Beyond these, DeFi offers avenues like borrowing and lending directly between peers, often collateralized by crypto assets, and participating in decentralized insurance protocols to hedge against smart contract risks. The sheer innovation in DeFi means new opportunities are constantly emerging, making it a dynamic space for those who are willing to learn and adapt.
Stepping away from pure finance, Non-Fungible Tokens (NFTs) have exploded into the mainstream, creating entirely new categories of digital ownership and cash opportunities. NFTs are unique digital assets that represent ownership of a specific item, whether it’s digital art, music, collectibles, virtual real estate, or even in-game items. The value of an NFT is derived from its scarcity, utility, and the provenance of its creator and owner, all immutably recorded on the blockchain.
For creators, NFTs offer a revolutionary way to monetize their work directly. Artists can mint their digital creations as NFTs and sell them on marketplaces like OpenSea, Foundation, or Rarible, often retaining a percentage of future resale royalties – a concept rarely available in the traditional art world. This direct connection with their audience and the ability to earn passively from secondary sales is a game-changer.
For collectors and investors, the NFT market presents a unique opportunity. Beyond the potential for appreciation in value, NFTs can also offer utility. Owning a specific NFT might grant access to exclusive communities, events, early product releases, or special in-game abilities. This utility aspect is increasingly driving the value and demand for certain NFT collections. The "cash opportunities" here come from buying NFTs with the expectation of their value increasing, or by leveraging their utility for other gains, such as participating in exclusive, high-value experiences.
The burgeoning world of play-to-earn (P2E) gaming represents another exciting frontier for Web3 cash opportunities. These games, built on blockchain technology, allow players to earn cryptocurrency or NFTs through in-game activities, achievements, and trading. Unlike traditional games where players invest time and money with no tangible return, P2E games empower players to own their in-game assets and monetize their skills and efforts.
Games like Axie Infinity, Splinterlands, and The Sandbox have demonstrated the potential for significant earnings. Players can earn by battling other players, completing quests, breeding digital creatures (like Axies), or by owning and developing virtual land within the game world. These earned cryptocurrencies and NFTs can then be traded on marketplaces or exchanged for fiat currency. This model has created entire economies within these game worlds, offering livelihoods for dedicated players. While the P2E space is still evolving, and some games may require an initial investment to start playing, the fundamental shift towards player ownership and earning potential is undeniable.
The landscape of Web3 cash opportunities is vast and ever-expanding. From the financial innovations of DeFi to the unique ownership models of NFTs and the immersive economies of P2E gaming, there are myriad ways to engage with and profit from this decentralized future. However, with great opportunity comes great responsibility. Understanding the underlying technologies, conducting thorough research, and managing risk are paramount. The digital vault of Web3 is opening, and with the right knowledge and approach, you can find your key to unlocking its wealth.
Continuing our exploration into the vibrant realm of Web3 cash opportunities, we've touched upon the foundational pillars of cryptocurrencies, the financial revolution of DeFi, the unique ownership paradigms of NFTs, and the emergent economies of play-to-earn gaming. Now, let's delve deeper into other transformative avenues where individuals can not only participate but thrive financially within the decentralized ecosystem.
One of the most significant shifts in Web3 is the concept of decentralized autonomous organizations (DAOs). These are essentially organizations governed by code and community consensus, rather than a central authority. Members typically hold governance tokens, which grant them voting rights on proposals that affect the DAO's direction, treasury management, and operational decisions. This radical transparency and distributed governance unlock unique cash opportunities.
Many DAOs have treasuries funded by token sales, transaction fees, or investments. As a DAO grows and its activities generate value, the governance tokens held by members can appreciate in value. Furthermore, active participation in a DAO can lead to direct compensation. Contributors who dedicate their time and skills to specific tasks – whether it's development, marketing, community management, or content creation – can be rewarded with cryptocurrency, often through grants or bounties issued by the DAO. Some DAOs even offer passive income opportunities through mechanisms like revenue sharing for token holders. Joining a DAO that aligns with your interests and expertise can transform your engagement from a passive observer to an active stakeholder with direct financial incentives.
Beyond DAOs, the broader Web3 ecosystem fosters opportunities through decentralized content creation and social platforms. Traditional social media platforms often monetize user data and content without adequately compensating the creators. Web3 platforms are flipping this model. Platforms like Mirror.xyz allow writers to publish articles as NFTs, enabling them to sell ownership of their work and earn royalties. Other Web3 social networks reward users with tokens for creating and curating content, engaging with posts, and participating in the community. This token-based incentive system ensures that value generated by the network is distributed among its users, fostering a more equitable and rewarding environment for creators and active participants.
The rise of decentralized storage and computing also presents novel cash opportunities. Projects like Filecoin and Arweave are building decentralized networks for storing data. Individuals or businesses with spare hard drive space can rent it out to the network and earn cryptocurrency. Similarly, decentralized cloud computing platforms allow individuals to contribute their processing power to the network and get rewarded. While these might be more technical avenues, they represent a fundamental decentralization of infrastructure, creating passive income streams for those who contribute resources.
For those with a more entrepreneurial spirit, building and launching your own Web3 projects can be incredibly lucrative. This could involve creating a new DeFi protocol, launching an NFT collection, developing a play-to-earn game, or building a decentralized application (dApp). The process often involves raising capital through token sales (Initial Coin Offerings or ICOs, Initial DEX Offerings or IDOs), attracting users, and scaling the project. The success of such ventures can lead to significant financial rewards for the founders and early investors. This path requires a strong understanding of blockchain technology, smart contract development, community building, and marketing, but the potential upside is immense.
Furthermore, the metaverse is rapidly evolving, offering a convergence of many of these Web3 cash opportunities. Virtual worlds built on blockchain technology, such as Decentraland and The Sandbox, are creating persistent, immersive digital spaces where users can interact, socialize, play games, and, crucially, conduct economic activities. In the metaverse, you can buy and sell virtual land, create and monetize virtual assets and experiences, host events, and even work for virtual businesses. Owning virtual real estate, for example, can generate income through renting it out to others for events or advertising. Developing digital storefronts or experiences that attract users can lead to direct sales of virtual goods or services. The metaverse is essentially a new frontier for digital commerce, entertainment, and social interaction, all underpinned by Web3 principles and offering a spectrum of cash-generating possibilities.
The overarching theme connecting all these Web3 cash opportunities is ownership and participation. Unlike the Web2 model where platforms control the data and value, Web3 empowers individuals to own their digital assets, their data, and their stake in the networks they contribute to. This shift is fundamental and has profound implications for wealth creation and distribution.
However, it’s vital to approach the Web3 space with a healthy dose of caution and due diligence. The technology is still nascent, and the market is highly volatile. Risks include smart contract exploits, regulatory uncertainties, scams, and the inherent price fluctuations of cryptocurrencies and digital assets. Thorough research, understanding the technology, diversifying your investments, and never investing more than you can afford to lose are crucial principles.
The future of the internet is being built on Web3, and with it comes a paradigm shift in how we generate and manage wealth. Whether you are a creator, an investor, a gamer, or an entrepreneur, the opportunities to earn, build, and prosper in this decentralized digital frontier are rapidly expanding. By staying informed, embracing innovation, and navigating the landscape with prudence, you can position yourself to capitalize on the exciting cash opportunities that Web3 has to offer. The digital vault is open, and the potential for financial empowerment is greater than ever before.
The digital revolution has consistently reshaped how we transact, create, and interact. Yet, the advent of blockchain technology represents a paradigm shift, a fundamental reimagining of trust, transparency, and value exchange. More than just the backbone of cryptocurrencies, blockchain is a robust infrastructure capable of supporting an astonishing array of revenue models, many of which are still in their nascent stages of development. Understanding these models is key to navigating the burgeoning Web3 landscape and harnessing its immense potential.
At its core, blockchain is a distributed, immutable ledger that records transactions across many computers. This decentralization eliminates the need for central authorities, fostering a trustless environment where participants can interact directly and securely. This inherent characteristic forms the bedrock for many innovative revenue streams.
One of the most prominent and foundational revenue models revolves around transaction fees. In public blockchains like Bitcoin and Ethereum, users pay a small fee to miners or validators for processing and confirming their transactions. This fee incentivizes network participants to maintain the integrity and security of the blockchain. For developers building on these networks, transaction fees are an indirect revenue source; they design applications (dApps) that leverage the blockchain, and the network's inherent fee structure supports the ecosystem. The economics of these fees can fluctuate based on network congestion, creating a dynamic market for transaction priority.
Beyond basic transaction fees, tokenization has emerged as a powerful revenue engine. This involves representing real-world or digital assets as digital tokens on a blockchain. These tokens can then be bought, sold, or traded, creating liquidity and value for assets that were previously illiquid. For businesses, tokenization can unlock new markets by fractionalizing ownership of high-value assets like real estate, art, or even intellectual property. The revenue here comes from the issuance of these tokens, the trading fees generated on secondary markets, and potentially ongoing management or service fees associated with the underlying asset. Imagine a startup tokenizing its future revenue streams, allowing investors to buy a share of its success. This democratizes investment and provides early-stage funding for innovative projects.
The rise of Decentralized Applications (dApps) has opened up a vast frontier for blockchain-based revenue. Unlike traditional apps reliant on centralized servers and app stores, dApps run on decentralized networks. Their revenue models can mirror traditional software, but with a decentralized twist. This includes:
Subscription Models: Users might pay a recurring fee, often in cryptocurrency, to access premium features or services within a dApp. This could be for advanced analytics in a decentralized finance (DeFi) platform, enhanced gaming capabilities in a blockchain game, or exclusive content on a decentralized social network. Pay-per-Use: Similar to traditional cloud services, users can be charged based on their consumption of resources on the blockchain. This might involve paying for data storage on a decentralized cloud platform or computational power for complex smart contract executions. Freemium Models: Offering a basic version of the dApp for free, with users able to upgrade to premium features through payment. This strategy can attract a large user base and then monetize engaged users.
Smart Contracts are the engines that power many of these dApp functionalities. These are self-executing contracts with the terms of the agreement directly written into code. They automatically execute actions when predefined conditions are met. For developers and businesses, smart contracts can generate revenue through:
Development and Deployment Fees: Companies specializing in smart contract development charge for their expertise in building and auditing these complex pieces of code. The security and efficiency of a smart contract are paramount, making skilled developers highly sought after. Royalty Payments: Smart contracts can be programmed to automatically distribute royalties to creators or rights holders whenever an asset (like a digital artwork or a piece of music) is resold on a blockchain. This is a revolutionary concept for artists and content creators, ensuring they receive ongoing compensation for their work. Automated Escrow and Payment Systems: Businesses can leverage smart contracts to manage escrow services or facilitate automated payments between parties, charging a fee for the secure and transparent execution of these processes.
The explosive growth of Non-Fungible Tokens (NFTs) has introduced entirely new avenues for revenue. NFTs are unique digital assets that represent ownership of a specific item, whether digital art, collectibles, music, or in-game assets. The revenue models associated with NFTs are multifaceted:
Primary Sales: Creators and brands can sell their NFTs directly to consumers, capturing the initial value of their digital creations. This has allowed artists to monetize their digital art without intermediaries and game developers to sell unique in-game items. Secondary Market Royalties: As mentioned with smart contracts, NFTs can be programmed to pay a percentage of every subsequent sale back to the original creator. This provides a sustainable, ongoing revenue stream for artists and creators, a concept previously unimaginable in many digital markets. NFT-Gated Content and Experiences: Owning a specific NFT can grant access to exclusive content, communities, events, or premium services. Businesses can use NFTs as a form of digital membership, generating revenue through initial NFT sales and by creating ongoing value for holders. Utility NFTs: These NFTs offer specific functionalities or benefits beyond just ownership. This could be access to a decentralized autonomous organization (DAO), voting rights, or in-game advantages. The revenue is generated through the sale of these functional assets.
The realm of Decentralized Finance (DeFi) has become a significant driver of blockchain revenue. DeFi aims to recreate traditional financial services—lending, borrowing, trading, insurance—on decentralized networks without intermediaries. Key revenue models within DeFi include:
Yield Farming and Staking Rewards: Users can earn rewards by providing liquidity to DeFi protocols or staking their tokens to secure the network. While users are earning, the protocols themselves generate revenue through transaction fees and by taking a small cut of the yield generated. Lending and Borrowing Fees: DeFi platforms facilitate peer-to-peer lending and borrowing. The platform can take a spread between the interest rates offered to lenders and borrowers, or charge a small fee for facilitating the transaction. Decentralized Exchanges (DEXs): DEXs allow users to trade cryptocurrencies directly from their wallets. They typically generate revenue through trading fees, which are usually a small percentage of each transaction. Insurance Protocols: Decentralized insurance platforms offer coverage against smart contract failures, stablecoin de-pegging, or other risks within the DeFi ecosystem. They generate revenue through premiums paid by users.
Blockchain technology’s inherent security and transparency also lend themselves to new models in data management and privacy. Companies are exploring ways to monetize secure data sharing and control.
Decentralized Data Marketplaces: Individuals can choose to monetize their own data by selling it securely and anonymously through decentralized marketplaces. The platform facilitates these transactions and takes a small fee. Zero-Knowledge Proofs (ZKPs): ZKPs allow one party to prove the truth of a statement to another party without revealing any information beyond the validity of the statement itself. This has immense potential for privacy-preserving services, where businesses can offer verification services without handling sensitive data, charging for these secure verification processes.
The move towards Web3, the next iteration of the internet, is intrinsically linked to blockchain revenue models. Web3 envisions a decentralized internet where users have more control over their data and digital identities. This shift is creating opportunities for:
Decentralized Autonomous Organizations (DAOs): DAOs are member-owned communities governed by smart contracts and token holders. Revenue can be generated through membership fees, the sale of governance tokens, or through investments made by the DAO itself. The DAO's treasury, often funded through these means, is then used for development, grants, or other initiatives. Creator Economy Platforms: Blockchain is enabling new models for content creators, moving away from ad-heavy platforms. Creators can sell their work directly, offer subscriptions, or receive tips and royalties directly from their audience, often facilitated by crypto payments and NFTs.
The underlying infrastructure of blockchain itself also creates revenue opportunities.
Node Operation and Validation Services: Running and maintaining nodes for blockchain networks requires significant technical expertise and resources. Companies can offer these services, earning rewards or fees for ensuring network uptime and security. Blockchain Development and Consulting: As blockchain technology matures, there's a growing demand for skilled developers, architects, and consultants. Businesses specializing in blockchain development, integration, and strategic advisory services generate revenue by offering their expertise to other organizations looking to adopt or build on blockchain. Blockchain Analytics and Security Audits: The transparency of the blockchain can be a double-edged sword. Companies offering advanced analytics to track transactions, identify fraud, or provide security audits for smart contracts and dApps are finding a strong market.
The path forward for blockchain revenue models is one of constant innovation. As the technology matures and adoption expands, we will undoubtedly see even more creative and sophisticated ways for individuals and organizations to generate value and participate in the decentralized economy. The key lies in understanding the fundamental principles of decentralization, tokenization, and smart contracts, and then applying them to solve real-world problems and create new opportunities.
The initial excitement surrounding blockchain technology was largely tethered to its role as the engine for cryptocurrencies. Bitcoin’s groundbreaking emergence demonstrated a new form of digital scarcity and a decentralized alternative to traditional fiat currencies. However, the narrative has rapidly evolved, revealing a complex and diverse ecosystem of blockchain revenue models that extend far beyond simple coin-based transactions. These models are not merely theoretical; they are actively shaping industries, empowering creators, and redefining economic interactions in the digital age.
One of the most foundational revenue streams within the blockchain ecosystem is directly tied to transaction fees. On public blockchains, users are required to pay a small fee, often denominated in the network’s native cryptocurrency, to compensate the miners or validators who process and confirm their transactions. This fee structure is crucial for incentivizing the network’s security and operational integrity. For developers building decentralized applications (dApps) on these networks, these transaction fees represent an indirect revenue stream, as the existence and utilization of their applications contribute to the overall demand for network services. The economic viability of these fees can be quite dynamic, fluctuating with network congestion, which in turn influences the cost of performing transactions and the priority users are willing to pay.
Moving beyond basic transaction mechanics, the concept of tokenization has emerged as a significant revenue generator. This process involves converting rights to an asset—whether tangible, like real estate or art, or intangible, like intellectual property or future revenue streams—into digital tokens on a blockchain. These tokens can then be traded, exchanged, or utilized, effectively unlocking liquidity for assets that were previously difficult to divide or sell. For businesses, tokenization can open up entirely new markets by enabling fractional ownership. This democratizes investment opportunities, allowing a wider range of investors to participate in assets previously accessible only to a select few. Revenue is generated through the initial issuance of these tokens, subsequent trading fees on secondary markets, and potentially through ongoing management or service fees associated with the underlying asset. Imagine a startup that tokens its future intellectual property royalties, enabling investors to gain exposure to its creative output while providing the company with crucial early-stage funding.
The proliferation of Decentralized Applications (dApps) has unlocked a vast array of blockchain-native revenue streams. Unlike traditional applications that rely on centralized servers and are often monetized through app stores or advertising, dApps leverage the decentralized infrastructure of blockchains. Their revenue models, while sometimes mirroring familiar patterns, are fundamentally altered by their decentralized nature:
Subscription and Access Fees: Users may pay recurring fees, typically in cryptocurrency, to access enhanced features, premium content, or specialized services within a dApp. This could range from advanced trading tools on a decentralized exchange (DEX) to exclusive access in a blockchain-based gaming metaverse. Usage-Based Monetization: Similar to pay-as-you-go cloud services, users can be charged based on their consumption of decentralized network resources. This might involve paying for data storage on a decentralized cloud platform, computational power for complex smart contract executions, or bandwidth usage on a decentralized content delivery network. Freemium Models with Decentralized Upgrades: Offering a basic version of a dApp for free can attract a broad user base. Monetization occurs when users choose to upgrade to premium features or unlock advanced functionalities, often through token purchases or service agreements executed via smart contracts.
Smart Contracts, the self-executing code that automates agreements on the blockchain, are pivotal in enabling many of these dApp functionalities and generating revenue:
Development and Auditing Services: The complexity and security demands of smart contracts create a market for specialized development and auditing firms. These companies charge for their expertise in designing, coding, and verifying the integrity of smart contracts, ensuring they function as intended and are free from vulnerabilities. Automated Royalty Distribution: Smart contracts can be programmed to automatically distribute a percentage of secondary sales revenue back to the original creator of a digital asset, such as artwork or music. This provides artists and content creators with a sustainable, ongoing income stream directly tied to the lifecycle of their work. Decentralized Escrow and Payment Systems: Businesses can utilize smart contracts to establish secure, transparent, and automated escrow services or payment systems. By automating these processes, they can offer these services and charge a fee for their efficient and reliable execution.
The meteoric rise of Non-Fungible Tokens (NFTs) has been a catalyst for entirely new revenue models, particularly in the creative and digital asset space:
Primary and Secondary Sales: Creators, artists, and brands can directly sell NFTs, capturing the initial value of their digital creations. Furthermore, NFTs can be programmed with royalties that automatically trigger a percentage of all subsequent resale profits to be sent back to the original creator, offering a continuous revenue stream that was previously unattainable in many digital markets. NFT-Gated Access and Communities: Ownership of specific NFTs can serve as a digital key, granting holders access to exclusive content, private communities, early product releases, or special events. This model allows businesses and creators to build and monetize dedicated communities around their digital assets. Utility-Driven NFTs: Beyond mere ownership, NFTs can be designed to provide practical functionalities. This includes in-game assets that offer advantages, digital identities that grant access to services, or governance tokens that provide voting rights within a decentralized organization. Revenue is generated from the sale of these functional NFTs.
The burgeoning field of Decentralized Finance (DeFi) has become a significant engine for blockchain-based revenue, aiming to replicate traditional financial services in a disintermediated manner:
Liquidity Provision and Yield Farming: Users can earn rewards by depositing their crypto assets into liquidity pools on DEXs or by staking tokens to support various DeFi protocols. While users earn returns, the protocols themselves often generate revenue through a small cut of trading fees, interest spreads, or performance fees. Decentralized Lending and Borrowing: DeFi platforms facilitate peer-to-peer lending and borrowing. Revenue is generated by the spread between interest rates paid to lenders and interest rates charged to borrowers, or through small platform fees applied to these transactions. Decentralized Insurance: Protocols offering insurance against risks like smart contract exploits or stablecoin de-pegging generate revenue through the premiums paid by users seeking coverage within the DeFi ecosystem.
The inherent security, transparency, and immutability of blockchain technology are paving the way for innovative revenue models in data management and privacy:
Decentralized Data Marketplaces: Individuals can gain control over their personal data and choose to monetize it by securely selling access to it through decentralized marketplaces. These platforms facilitate these transactions while taking a small fee. Privacy-Preserving Analytics: Technologies like Zero-Knowledge Proofs (ZKPs) enable verifiable computations without revealing underlying data. Businesses can offer services for data verification and analytics, charging for the ability to prove information without compromising privacy, opening up new revenue streams in sensitive sectors.
The evolution towards Web3, an internet characterized by decentralization and user ownership, is fundamentally underpinned by these blockchain revenue models. Web3 aims to shift power away from centralized platforms and back to users and creators:
Decentralized Autonomous Organizations (DAOs): DAOs, community-governed entities operated by smart contracts and token holders, can generate revenue through various means, including the sale of governance tokens, membership fees, or through investment strategies managed by the DAO itself. The treasury, funded by these revenues, supports further development and community initiatives. Creator Economy Empowerment: Blockchain-based platforms are enabling creators to bypass traditional intermediaries, allowing them to directly monetize their content through token sales, subscriptions, direct fan support (tipping), and automated royalty payments, fostering a more equitable creator economy.
Finally, the foundational infrastructure and services that support the blockchain ecosystem itself represent significant revenue opportunities:
Node Operation and Network Services: Running and maintaining the nodes that power blockchain networks requires substantial technical resources and expertise. Companies providing these services earn rewards or fees for ensuring network uptime, security, and transaction processing. Blockchain Development and Consulting: The demand for specialized blockchain expertise continues to grow. Firms offering end-to-end blockchain development, integration, strategic consulting, and custom dApp creation are generating substantial revenue by helping businesses navigate and adopt this transformative technology. Security Audits and Analytics: The transparency and complexity of blockchain transactions necessitate specialized security and analytical services. Companies that provide smart contract audits, transaction analysis, fraud detection, and compliance solutions are essential to the ecosystem's health and profitability.
As blockchain technology continues its rapid evolution, the landscape of revenue models will undoubtedly become even more sophisticated and diverse. The core principles of decentralization, tokenization, and programmable value are powerful enablers of innovation, promising to unlock new economic paradigms and empower a new generation of digital enterprises and creators.